School transport that starts with trust
Seka is a Saudi platform that connects parents looking for school transport with other verified parents who travel the same route — for a safer, easier and more affordable experience.
A partnership opportunity in Al-Holool Al-Sittah Company, owner of the “Seka” app
The “Seka” app offers a practical model of the sharing economy and helps solve a recurring, year-after-year problem: getting students to school and the daily burden on their parents (6 million male and female students).
A platform aligned with Saudi Vision 2030 goals: digital transformation, the sharing economy and smart mobility solutions.
Our office in the heart of Riyadh
One minute to explain the idea behind Seka
See how the daily school run becomes an organized, safe experience shared between families on the same route.
The school run shouldn’t be a daily source of worry
Parents struggle with the high cost of school transport, the difficulty of finding a trustworthy driver, and poor communication and follow-up during the trip.
Where do parents feel the pressure?
The most common worries parents face with traditional school transport.
* Illustrative indicators for presentation purposes; they can be replaced with real survey results.
The problem isn’t finding a car — it’s finding someone you can trust with your children.
That is exactly where Seka starts: we build the layer of trust before we build the trip.
Seka brings trust and technology together in one place
We connect you with verified parents around your school and neighborhood, with digital tools to help you choose the right trip, follow it and manage it with ease — from sign-up and choosing a driver to tracking, payment and rating.
Everything you need for a more comfortable school run
Verified parents
Identity and data are verified before drivers are accepted on the platform.
Smart matching
Suggests suitable trips based on school, neighborhood and route.
Live tracking
Follow the trip’s location and know your child has arrived.
Instant alerts
Notifications when the trip starts, when it arrives and for any important update.
Secure payment
Manage your subscription and payments electronically with ease.
Clear ratings
Rate the experience and help build a more trustworthy community.
Get started in four simple steps
Download the app and create your account
Enter your details and choose your school and area.
Choose the right trip
Browse the available parents and routes.
Complete your subscription
Confirm your choice and pay electronically.
Follow the trip
Receive alerts and track the trip live.
More than just a ride
Seka doesn’t just provide a car — it provides peace of mind, through a trusted community and technology that makes the school run clearer and better organized.
Greater safety
Verified identity and continuous follow-up.
Lower cost
A shared solution that cuts traditional transport costs.
More time
Less daily effort on drop-off and pick-up.
A closer community
Connecting families who share the same school and route.
Where does the value of the experience lie?
Peace of mind is the real product — technology is the way to get there.
* Illustrative indicators for presentation purposes.
We operate under official licenses in the Kingdom of Saudi Arabia
At Seka we comply with the laws and regulations governing the transport sector, and we operate through a licensed entity to deliver a safe, reliable service that meets regulatory requirements in the Kingdom.
Commercial Registration No.
2052105080Establishment ID No.
7043384051Transport General Authority License No.
20/00000983Trademark Registration No.
TM-01-00-01776-26Choose your role in the community
For parents looking for transport
Find a school trip that suits your child within a trusted community.
Find a tripFor parents who want to drive
Make use of the available seats in your car and help families who travel the same route.
Join as a driverBecause safety can’t be left to chance
We are building a school transport experience based on an integrated set of procedures:
Six layers of protection before the trip begins
From identity verification to payment and rating, every step is designed to reduce the unknown and increase peace of mind.
Building a community where parents trust one another
Our vision is for Seka to become the first digital infrastructure for community school transport in the Kingdom and the Gulf.
An illustrative expansion path for presentation purposes.
Download Seka and start safer trips
Enjoy a smart school transport experience, with live tracking, instant notifications and full trip management through the Seka app.
Available now on
Quick answers to the most common questions
What is the Seka app?+
Is Seka a traditional transport company?+
How is the driver chosen?+
Can I follow the trip?+
How are payments made?+
How do I become a partner in the project?+
In which cities is the service available?+
Make the school run safer and easier
Join the Seka community and discover a smarter way to manage your children’s daily trip.
Register your interest now We will contact you when the service becomes available in your city.